What makes OMG Mushrooms different?

OMG Mushrooms has several unique selling points (USPs) that distinguish it.

1. Local and sustainable gourmet production

OMG Mushrooms is committed to growing gourmet mushrooms locally (Western Australia), supporting the local economy while ensuring freshness and sustainability.

Our medicinal mushroom products, are imported - as raw materials - (that are USDA certified organic and 12 other certifications), which undergo a sub-critical water extraction process performed by OMG Mushrooms. This method guarantees quality control, enhancing the bioavailability and potency of the medicinal compounds, and differentiates OMG Mushrooms from competitors by delivering real mushrooms in powder or myco-honey pearl form (not grain-based) and RETAINING the FRUITING BODY.

2. Gourmet and Mushroom products 

While many companies emphasise just products, OMG Mushrooms combines both gourmet and medicinal mushrooms. This dual offering appeals to a broader market, including culinary enthusiasts looking for high-quality, edible mushrooms, as well as individuals seeking health benefits.

3. Innovative product line

OMG Mushrooms has developed unique products like myco-honey pearls and adaptogenic honey, which combine the health benefits of mushrooms with honey, appealing to customers interested in novel, multi-benefit products. This innovation in product offerings differentiates OMG Mushrooms from competitors who primarily offer powders, extracts, tinctures and capsules. Note: We will NEVER offer grain based products. Yes we could treble the volume we make and the profit - but our authenticity and reputation would be at stake.

4. Expertise in Mycotherapy

Julie-Ann Harper (principal), a certified Mycotherapist, offers guidance to customers, adding a personalised approach to their mushroom offerings. This professional certification can be a strong differentiator for OMG Mushrooms, as many other companies rely solely on product marketing and general health claims without offering Mycotherapy expertise.

5. Sea Container Farming - Tech advancements reshaping what mushroom farming looks like

OMG Mushrooms outgrew their operation using large grow tents and have expanded into automated mushroom farming using sea containers (through added funding by the state government). Fungi farming is usually inefficient and difficult to scale up to meet the market’s potential. OMG Mushrooms aims to overcome those issues by employing state of the art technology (and LOVE) to grow more gourmet mushrooms.

Technological advancements in farming have dramatically transformed the way OMG grows and manage our gourmet crops. Precision agriculture, which uses sensors, and data analytics, allows us to monitor / automate growing conditions, water usage, and crop health in real-time. This technology helps optimise resource use, reduce waste, and increase yields and all the while ensuring the freshest of mushrooms.

Container-based mushroom farms, are an exciting innovation and OMG Mushrooms is the recipient of a government grant which allowed us to create a mushroom farm from customised refrigerated shipping containers into self-contained, climate-controlled growing environments. Equipped with advanced monitoring systems, they enable OMG’s mushroom production to occur all year round. Our mushroom container farm *Fun-Pod’ is highly efficient, using up to 90% less water than traditional methods and will run on renewable energy.

6. Sawdust and straw cultivation expansion

A forward-thinking strategy that allows for scalable and efficient mushroom production with and without sawdust (a finite resource).

7. Education and community outreach

Through its emphasis on educational content and customer support, OMG Mushrooms fosters a community of informed consumers. This aligns with the trend of health-conscious buyers looking for transparency and knowledge about their products. We also provide the spent mushroom blocks to community members (circular economy).

8. Targeting multiple market segments

OMG Mushrooms targets several niche market segments with its blend of gourmet and medicinal products, appealing to foodies, health-conscious individuals, and practitioners of natural medicine. 

In summary, OMG Mushrooms' focus on local production, innovative product offerings, mycotherapy expertise, and expansion efforts position it strongly. These factors offer customers unique and premium options that go beyond  standard mushroom products, making OMG Mushrooms stand out in an increasingly competitive market.